UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934¹

Helios and Matheson Analytics Inc.

(Name of Issuer)

Common stock, par value $0.01 per share

(Title of Class of Securities)

42327L200

(CUSIP Number)

May 10, 2018

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

ý Rule 13d-1(b)

o Rule 13d-1(c)

o Rule 13d-1(d)

_______________

¹   The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

Helios and Matheson Analytics Inc. (the “Company”).

The Company’s principal executive offices are located at 350 Fifth Avenue, Suite 7520, New York, New York 10118.

This statement is filed on behalf of the following persons with respect to shares of common stock of the Company (the “Shares”):

(i)       Citadel Securities LLC, a Delaware limited liability company (“Citadel Securities”), as a broker dealer and market maker;

(ii)       CALC III LP, a Delaware limited partnership (“CALC3”), as a non-member manager;

(iii)      Citadel Securities GP LLC, a Delaware limited liability company (“CSGP”), as general partner of CALC3; and

(iv)      Kenneth Griffin, an individual and President and Chief Executive Officer of, and who owns a controlling interest in, CSGP.

The foregoing persons are hereinafter are referred to collectively as the “Reporting Persons.” Any disclosures herein with respect to persons other than the Reporting Persons are made on information and belief after making inquiry to the appropriate party.

The address of the principal business office of each of the Reporting Persons is c/o Citadel LLC, 131 S. Dearborn Street, 32nd Floor, Chicago, Illinois 60603.

Citadel Securities is a limited liability company organized under the laws of the State of Delaware. CALC3 is a limited partnership organized under the laws of the State of Delaware. CSGP is a limited liability company organized under the laws of the State of Delaware. Mr. Griffin is a U.S. citizen.

Common stock, par value $0.01 per share.

If this statement is filed pursuant to Rules 13d-1(b) or 13d- 2(b) or (c), check whether the person filing is a:

On May 10, 2018, the Reporting Persons beneficially owned 3,314,831 shares of the Company’s common stock, which was equal to 6.3% based on 52,996,631 shares issued and outstanding as of April 15, 2018 as reported in the Company’s prospectus supplement dated April 19, 2018 and filed with the SEC on April 20, 2018. As of the close of business on May 25, 2018, the Reporting Persons beneficially owned 4,433,537 shares of the Company’s common stock, which is equal to 5.4% of the 82,655,182 shares of the Company’s common stock outstanding as of May 11, 2018 as reported in the Company’s Quarterly Report on Form 10-Q filed with the SEC on May 15, 2018. The Reporting Persons beneficially own shares of the Company’s common stock as of May 25, 2018 in the amounts and percentages listed below:

Each Reporting Person disclaims beneficial ownership of any of the securities covered by this statement, except to the extent of any pecuniary interest therein.

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following. ¨

To the knowledge of the Reporting Persons, no other person has the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, a number of the Shares which represents more than five percent of the number of outstanding shares of the Shares.

Not Applicable.

Not Applicable.

Not Applicable.

Each of the Reporting Persons hereby makes the following certification:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

EXHIBIT INDEX

Exhibit 99.1

JOINT FILING AGREEMENT

The undersigned hereby agree that the statement on Schedule 13G with respect to the shares of common stock of Helios and Matheson Analytics Inc. is, and any amendment thereto signed by each of the undersigned shall be, filed on behalf of each of the undersigned pursuant to and in accordance with the provisions of Rule 13d-1(k) promulgated under the Securities Exchange Act of 1934, as amended. The undersigned hereby further agree that this Joint Filing Agreement be included as an exhibit to such statement and any such amendment. This Joint Filing Agreement may be executed in any number of counterparts, all of which taken together shall constitute one and the same instrument.